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The digital era in which we live has changed the way that millions around the globe carry out their day-to-day business. Whether it’s managing their money, shopping online or reading the morning news, people’s everyday activities are now carried out at the touch of a button. With that being said, a significant proportion of new jobs are found on the online marketplace. The reach of potential truck drivers offered by the Internet is extraordinary, and so as a trucking company you must stay up-to-date with recent trends and techniques.
If you’re looking for the best ways to recruit truck drivers, you’ve come to the right place. With so many available tools, it can be hard to gauge the top platforms you should include in your driver recruitment strategy. In order to help, we’ve put together five tips to recruit drivers.
1)Social Media
In today’s world, Facebook, Twitter, Google+ and other popular social networks are rapidly growing. Although it may seem unusual, this is one of the best methods to adopt when recruiting truck drivers. The connectivity offered by social media is comparable to none. The ability to “like,” “share,” “retweet” and “follow” opens up your potential driver base tenfold. You should measure the success of your social strategy through available analytic tools (example: Simply Measured). The process of recruiting truck drivers on social media is powerful and an excellent way to generate positive conversation about your company, so don’t miss out on this one!
2) Search Engine Optimization
Car Manufacturer Slogans
Using SEO to recruit drivers is quickly becoming a highly successful way to send traffic to your website. A great way to organically improve your SEO performance is through continuous blogging. By centering your blog posts around specific keywords, users can organically find your web pages rather than endlessly hunting for them. Successful blogging and content marketing becomes the “attraction” phase of recruiting truck drivers, where your leads are so impressed by your content that they simply have to find out more. Utilize platforms that will measure your SEO efforts, such as Google Analytics.
3) Driver Recruitment Landing Pages
Having a driver recruitment landing page is one of the best forms of inbound marketing available today. All of your inbound marketing activities should be designed with one goal in mind – to attract and convert qualified drivers. To do this, you must have a top-notch landing page. Once you attract drivers to your landing page, the “nurture” phase comes into play. This is where you where you completely sell the benefits of your company and provide a driver application or a CTA (call-to-action.) The key to transforming visitors to leads is through effective landing pages and CTAs. Whether it’s a mini app or free download, your landing page should move prospective drivers through the conversion process.
4) Pay-Per-Click Campaigns
Pay-Per-Click campaigns vary slightly from content marketing as they do require more of a capital investment. However, when recruiting truck drivers the use of PPC campaigns can significantly help to leverage a successful SEO infrastructure. Incorporating PPC campaigns moves your recruiting site to the top of search engine results, producing more traffic from potential truck drivers.
The most prominent benefit of PPC is that you only pay for your ad’s placement when the advertisement is clicked. Consequently, this means that it is easy to monitor the success of your campaign and tweak the variables if required. Bovada free bonus. For example, if you’ve set up targeting in Google AdWords and find that your landing page isn’t reaching a lot of traffic or sending the right message, then your CTR (Click Through Rate) will show this.
5) Driver Job Boards & Aggregator Sites
Gone are the days when recruiting truck drivers meant only posting a job notice in the local center and hoping for phone calls. The widespread use of the Internet when searching for positions means that using online job boards is far easier in order to attract potential drivers. Daemon tools 5.0.1 serial. The online marketplace will be the first port of call for many truck drivers seeking a trucking career, so make sure that your job posting is unique and sends a powerful message! Be certain to sell your company’s strong points, as the Internet has also opened up the avenue for stiff competition. Make best use of the technology at your disposal!
If you’re looking for the best ways to recruit truck drivers, these five tips will certainly put you on the right path. As Mark Twain once said, “Many a small thing has been made large by the right kind of advertising,” and there’s no doubt these forms of recruitment advertising will blow your prospects away!
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In the world of business, it is no secret that the spirit of competition is a vital principle. When it comes to recruitment, you will want to attract the best and the brightest people to serve as the foundations and grassroots of your company. Your people will be your company’s greatest resource. However, what can you do to get an edge in luring these key individuals to your company? Your recruitment efforts should stand out and be memorable.
To get you inspired for your next recruitment campaign, We’ve compiled 17 of the most interesting and creative ads that we found on the internet. Maybe you can grab some ideas from these examples. Enjoy!
#1: Let’s start out with the innovation giants over at Apple. For their recruitment ad here, they take an obvious stab at a rival company. It’s controversial enough to entice applicants, yet witty enough to be considered tasteful.
#2: For this next example, we have the most popular fast-food franchise in the world, McDonald’s. Notice how they lead off with extremely bold and seemingly offensive statements, only to reveal in fine print the true purpose for the ad. It’s a great way to catch the attention of potential job-seekers.
We hire individuals – McDonalds
#3: Next up is an ad from the job hunt website, Career Junction. This simple, yet creative ad taps into the hearts of those who appeal to art and drawing.
Put your design skills to better use – CareerJunction
#4: An intellectual and poetic appeal to prospective students, Cornell University really hit the mark with this recruitment ad.
#5: Here’s a recruitment ad by the clothing and apparel store, GAP. Notice how they perfectly took advantage of the yuletide season and a simple play of words on a popular holiday song, they’re sure to grab attention with this.
GAP Recruitment Ad
#6: Here’s a simply funny photo concept from another job hunt website.
#7: This next one is a daring and bold way to recruit. Want to ensure you get the best and brightest for your company? How about try testing their skills even before they apply!
Creative Ad for Computer Engineers
#8: Wait, is that an ad for Apple? Oh wait, no it’s not. This creative ad lures possible recruits by playing with the famous Apple logo.
#9: This ad draws potential recruits in with an odd object in the picture. A seemingly ordinary pencil with an unusually long eraser. Engraved on the pencil is a very enticing philosophical perspective on the kind of recruits the company is looking for.
Free slots download full version. Looking for students who aren’t satisfied with just any solution – McKinsey
#10: Here’s a funny one! This hysterical ad plays on the everyday life of a bartender doing his job. It’s catchy, creative, and entertaining. Ads like this can entice potential recruits because these ads can show off the company’s personality.
Slogan Drivers Wanted Company
Recruitment Ad for Bartenders – Dallas Restaurant & Bar
#11: Remember the earlier example wherein the recruitment ad in itself also serves as a test for the skills of a recruit? Here’s another one.
#12: Coming up is another example of the old bait-and-switch. Lead with an interesting factoid to capture a person’s attention, and then creatively divert it into a recruitment ad.
#13: This next one has a creative play on imaging and captioning. A very creative concept that can appeal to anyone.
Drivers Wanted Slogan Company Slogan
#14: This is a fun one. A seemingly outrageous question that draws anyone in, only to be diverted into a recruitment ad for a radio station.
Can you sell air?
#15: Here’s a recruitment ad that will appeal to Star Wars fans most especially. There might be some copyright issues with this, but you get the picture.
#16: Up next is a funny recruitment ad for potential school bus drivers.
Become a School Bus Driver
#17: Finally, to cap the list off is a creative ad directed at potential web developers.
That’s it! Tomb raider 2019 pelicula completa en espanol latino. We hope that these ads brought a smile to your face, but more importantly, we hope that they inspired you to come up with your own funny, enticing and creative recruitment schemes. If you have any ideas or examples of other recruitment ads we might have missed, feel free to share them below.